A Quick Guide to Value-Based Pricing

In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as "value pricing")

2025 Jun 08

The Good-Better-Best Approach to Pricing

Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a

2025 Mar 04

Rethink Your Pricing Strategies Amid Economic Uncertainty

Pricing expert Rafi Mohammed warns against hasty changes to keep customers.

2025 Dec 18

Setting a Pricing Strategy Amid Ever-Changing Tariffs

Setting a pricing strategy is never easy, but amidst unpredictable tariffs, global realignments, and recession fears, it''s an even greater high-stakes balancing act.

2024 Apr 05

A Step-by-Step Guide to Real-Time Pricing

In today''s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track

2024 Mar 23

Pricing strategy

Find new ideas and classic advice for global leaders from the world''s best business and management experts.

2024 Nov 04

How to Build a Dynamic-Pricing Strategy That Works

You can avoid the downsides of dynamic pricing with some basic guardrails, overrides, and communication tactics.

2025 Jan 07

How to Think About Pricing in the Tariff Era

With the looming specters of inflation and tariffs, pricing is especially tricky these days. However according to Rafi Mohammed, a pricing expert, companies aren''t particularly

2026 Jan 11

It''s Time to Try Bundled Pricing

During an era of high inflation, many companies raise prices repeatedly, which risks alienating customers. Bundled pricing can be a powerful alternative strategy. Consider Chili''s "3 For Me

2025 Mar 05

Expand Your Pricing Paradigm

With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant

2026 Jan 01

View/Download Pricing of Mobile Energy Storage Containers for Ships [PDF]

PDF version includes complete article with source references. Suitable for printing and offline reading.